WE ARE ON FIRE
To present the DIESEL FW 18 Collection, we identified a narrative icon: Fire.
Fire that ignites tempers, fire like energy, the fire that burn in everyone who works in Diesel.
We are on fire was the fil rouge of the convention, from the setup of the auditorium, to the content projected till the final happy hour.
Creative Direction: Giangiacomo Ollari
Content Production: Noemi Mariani, Alberto Pepe
Corporate Identity: Noemi Mariani, Alberto Pepe