BRIEF
Make the “always on” generation act for our planet.
THE IDEA
Bit by bit we are destroying our Planet by stealing resources. What if, bit by bit, the planet could steal those resources back?
This is Fund the Fund: the biggest fund ever created, by asking people to set up ‘penny shaving’ on their bank accounts.
CREDITS
Matteo Gatto, Copywriter – Noemi Mariani, Copywriter – Alessandro Patscot, Art Director – Andrea Raia, Art Director – Giorgio Schirripa, Copywriter