STARTING POINT
“It is a mobile app that allows users to send and receive ‘self-destructing’ photos.”
This is the definition of Snapchat. Unfortunately, in the entire world, there are millions of women who suffer from domestic abuse and this is not just a ‘self-destructing’ photos, but a ‘self-destructing’ life.
THE INSIGHT
People check the new snapchat filter almost every day.
THE IDEA
“Stop the silence”, a snapchat filter which reproduces the mark of a fist on the eye. A social campaign that has the aim to create awareness and provide real help to the victims.